Magazine

Introducing the Ellevest Women-Led Collection

By Sallie Krawcheck

For women+, so far, 2021 has been a little too much like 2020.

We’ve been hit hard by the She-cession and the family care obligations that have come with the pandemic. And women-led businesses have in particular been hurt: They’re concentrated in industries like retail and personal services, which have it especially rough during the pandemic. And then they were left behind by the Paycheck Protection Program.

The old systems and institutions have failed us.

These are historic losses. And since it’s Women’s History Month, we decided to do something to help women — both business owners and consumers — recover financially.

By tapping into the fact that 90% of you say you want to shop women-led businesses; it’s just hard to know which ones they are.

And by identifying women-led businesses for you — and then getting money back in your pocket when you shop them.

To do this, we’re introducing the Ellevest Women-Led Collection.

Cue confetti, cue balloons, cue money becoming a source of strength and recovery rather than always a source of stress. Cue women supporting women and both sides benefiting.

To start, a few weeks ago we reached out to some of our favorite women-led businesses, like Rent the Runway, goop, EleVen by Venus, The Honest Company, The RealReal, Rebecca Minkoff, and Birchbox to join us: They provided special offers to the Ellevest community. Love them, love them all. You can get started exploring what they’ve got to offer right now.

They’re also helping us spread the word to all of our favorite businesses to join in on our big idea: the first, the only cash back program for women-led businesses.*

This is a true win-win: Businesses — small or large, local or national — can find new audiences through the Women-Led Collection. And all of us are able to support those businesses — and earn cash back rewards at the same time — when we shop.**

Oh, and did I mention that it’s free for businesses during Women’s History Month? Companies that sign up in March will receive a free 30-day advertising campaign Women-Led Collection.

The cash back program is in beta right now; we’ve got a handful of great businesses in there now if you want to take a peek. (You can see them on the Rewards tab of the Ellevest iOS or Android app as an Ellevest member.)

Now we just need all of you to encourage your favorite women-led business — which may be your own business! — to apply at ellevest.com/women so we can blow this out.

You know we’re all about getting more money in the hands of women here at Ellevest. This is a project we’ve been so excited to work on, because it can do just that. It enables us to shop with our heads and our hearts — and both sides benefit.

2021 may be looking up.

How you can be part of this:

  • If you’re not already, become an Ellevest member and sign up for an Ellevest debit card, then shift some of your purchasing to the Women-Led Collection to start supporting women+ business leaders and earning rewards.

  • If you’re a woman+ business leader or owner, go to ellevest.com/women and sign up to be part of the Collection and offer cash back rewards. Your first month is free — and if you get on board early, you may qualify for a free Ellevest membership.

  • Tell your women+ friends who lead small businesses to sign up, too. The more, the better.

  • Spread the word by sharing on your social platforms with the hashtags #PutMoneyWhereWomenAre and #WomenLedCollection.

  • Grab our stickers to show you shop women-led. You can find them within Instagram stories when you search Ellevest!


Sallie Krawcheck Signature

Ellevest’s banking products and services are provided by Coastal Community Bank (“Coastal”), Member FDIC, pursuant to license by Mastercard International. Funds held in your Ellevest investment accounts are not FDIC insured, not guaranteed by Coastal, and may lose value. Ellevest does not guarantee investment performance. Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.

The Ellevest Rewards program is powered by Dosh®, an unaffiliated third-party provider, which offers Ellevest banking members cash back on Ellevest debit card purchases from select merchants. Each Ellevest Rewards, powered by Dosh program offer is available for a limited time only for qualifying purchases at participating merchants (subject to the particular offer and full program terms). Cash back percentages will vary and offers may become unavailable without notice.

©2021 Ellevest, Inc. All Rights Reserved.

*Ellevest’s banking products and services are provided by Coastal Community Bank (“Coastal”), Member FDIC, pursuant to license by Mastercard International. Funds held in your Ellevest investment accounts are not FDIC insured, not guaranteed by Coastal, and may lose value. Ellevest does not guarantee investment performance. Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.

**The Ellevest Rewards program is powered by Dosh®, an unaffiliated third-party provider, which offers Ellevest banking members cash back on Ellevest debit card purchases from select merchants. Each Ellevest Rewards, powered by Dosh program offer is available for a limited time only for qualifying purchases at participating merchants (subject to the particular offer and full program terms). Cash back percentages will vary and offers may become unavailable without notice.

Information was obtained from third-party sources, which we believe to be reliable but not guaranteed for accuracy or completeness.

All opinions and views expressed by Ellevest are current as of the date of this writing, for informational purposes only, and do not constitute or imply an endorsement of any third party’s products or services.

The information provided does not take into account the specific objectives, financial situation, or particular needs of any specific person.

Ellevest Membership fees are as follows: Ellevest Essential is $1 per month, Ellevest Plus is $5 per month, and Ellevest Executive is $9. Other fees as described in Ellevest’s Wrap Fee Program Brochure and the Ellevest Membership Terms and Conditions Agreement will continue to apply.

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Sallie Krawcheck

Sallie Krawcheck is the Co-Founder & CEO of Ellevest. Her life’s mission is to help women to reach their financial and professional goals.