Ellevest

Magazine

How to Refer People to Ellevest So You All Get a Bonus

By Ellevest Team

At the beginning of 2019, Ellevest launched a Refer a Friend* program. Nutshell: If you’re an Ellevest client, when a friend you refer also starts investing with us, we’ll give you $20 to invest toward your own future … and your friend gets $20 to invest, too.**

We did it because we know that when women are stronger financially, everyone wins. And since we launched, it’s made our hearts happy to see so many people out there spreading the word about financial feminism. Getting started investing — often for the first time. And breaking all those taboos around talking about money.

So we made you a present of our best tips and tactics to keep those conversations going and those referrals flowing.

1. Use your magic referral link

ICYMI, if you’re an Ellevest client, you now have a referral link you can share. You can find it by clicking the INVITE button at the top right of your Ellevest dashboard. (If you haven’t referred anyone yet, btw, you’ll be prompted to accept a “solicitor agreement” so you can get your bonus. You can read that here.)

Where sharing the link helps lift women up:

  • Private networking groups (and if you aren’t in one yet, here’s why we think you should be)

  • Your work or community Slack channel

  • Group chats with your friends

  • Email: You can choose to send individual email invites through your dashboard, or you can email them your link

  • Facebook, Pinterest, and LinkedIn (your link will pull the image below)

  • Instagram — feel free to copy the images below to share in feeds and stories. If you want to see who’s clicking, use a free link shortener (think Bitly) to create a trackable short link for your bio.

Refer Friends to Ellevest: Instagram
Refer Friends to Ellevest: Instagram

2. Start a conversation first

“WTF is Ellevest? A model in a vest?” Maybe you said that too, once upon a time. Makes total sense to share some context, right?

Starting a conversation about the issues around women and money first helps people understand why you’re on this journey and why you want them to come with you. Then, once you’ve done that, ask the group if people are interested in getting a referral (and that $20 bonus), then offer your referral link if they are.

On why it’s so important to start investing RTFN

Share this one: Why You Should Start Investing ASAP

Sample thing to say: “This one’s an eye-opener. Ellevest taught me that women invest less than men … and every day we wait is costing us. A lot.”

On what the company is doing these days

Share this one: Ellevest Just Raised $33 Million. Here’s the Annotated Press Release.

Sample thing to say: “Their mission is to help women unleash financial control. Love it.”

On why Ellevest even exists

Share this one: What “Invest Like a Woman” Really Means

Sample thing to say: “This. This is why ‘by women, for women’ matters when it comes to money.”

On money taboos

Share this one: Let’s Disrupt Money … By Talking About It

Sample thing to say: “Women would rather talk about their own death than talk about money. That’s messed up. What do we do about this???”

3. Some more scripts you can use

So we have to tell you this: When you refer people to Ellevest, you actually aren’t allowed to say a couple of key things:

  • How your investments performed, good or bad

  • Your experience as an Ellevest client

Weird. We know. Here’s why.

As a fiduciary, we’re obligated by law to put our clients and their interests first. And that means … rules. For example, our investment advisor rules say we can’t include client testimonials in advertisements, since one person’s experience with Ellevest doesn’t guarantee another person’s will be the same. So, as a referrer or someone who’s getting financially compensated (that’s the $20 per friend part), you can’t give “testimonials” about our investing services, either.

Yeah. A little weird — but for a really pure reason.

Some ideas for things you can say (feel free to steal):

Yep:
When women are stronger financially, we all win. You know it, I know it. Ellevest is investing by women, for women. Kind of important. So when you use my link to sign up, you’ll get $20 to start investing! (Love that.)

Uh-huh:
There’s no minimum to get started investing with Ellevest Digital, because they want every woman to be able to start building her financial future. When you use my link to sign up, you’ll get $20 to get started, and I even get a $20 bonus, too. They are seriously putting money behind their mission. You in?

Yay:
Ellevest taught me that women face more than just wage gaps. Men invest more and retire with more, and women have more debt and do all that unpaid labor, too. So they made it their mission to help women become “financial feminists” and close those gaps. When you use my link to sign up, you’ll get $20 to get started investing, because sisterhood. (And if you want to know more about those money gaps, check out Ellevest.com.)

Some examples of things that don’t quite work:

Just not in the community spirit:
Here’s how to make $20 fast! Use my link to join Ellevest and they’ll give you $20.

Sounds great but can’t make it work (it’s a testimonial):
I’m a client of Ellevest and they’re such great company to invest with. Use my link to get started and we’ll each get $20!

Lol, no (your investments’ past performance is no guarantee of future success):
The women at Ellevest are such geniuses with money! Sign up and we’ll each get $20 and you’ll start making $$$!

4. How to keep track of everything

Check out your dashboard to see who’s taken action through your invitations and your link so far. That way, you’re not reminding anyone who’s already in progress.

  • If someone’s created an account but hasn’t made a deposit yet, you’ll see an email address and the word “Resend” next to it to send the email invite. If you’d like to remind them to keep going, you can either send the invitation from the dashboard, or just reach out personally.

  • If your friend has made a deposit but the transaction hasn’t completed yet, you’ll see the word “Pending.”

  • You’ll see “$20” next to anyone who’s successfully started investing from your invitation.**

5. Become an Elle Raisers Ambassador and share that good stuff, too!

If you’re not an Elle Raisers Ambassador yet, you just need to successfully refer two people and the title’s yours. Elle Raisers Ambassadors are the leaders of the Elle Raiser community, and they get special access to cool stuff, like exclusive Q&As, and some gorgeous treats, like Ellevest swag. Feel free to share that, too:

  • Unboxing video of your swag? Yes, please.

  • Photos of you toting Ellevest gear? Of course. You look amazing.

  • Sharing what you learned in a webinar or private Q&A? Sure!

  • Talking about why the Elle Raiser community and Ellevest Refer a Friend program exist? Love, love, love.

So if you haven’t started yet, you now have all the tools you need to get going. Go forth, friends, and start lifting people up.


Disclosures

Clients who refer others to Ellevest’s Refer a Friend program agree to serve as solicitors to the program and provide the email contact of individuals who would be happy to receive such information. As of May 29, 2019, when a referred client enrolls in Ellevest and funds their account as a result of the referral, the referrer and the referred client will be paid $20, added either to their highest-priority goal in their Ellevest account or a $20 Amazon gift card if a retirement account. Ellevest’s processing time for depositing $20 into a client’s Ellevest account or delivery of an Amazon gift card may be up to 90 days.

Ellevest reserves the right to change, at any time, the amount paid to you for referring a client, or withhold payment of compensation to you if it determines the referral was made under wrongful or fraudulent circumstances, that your participation is against the spirit of the program, that making payment would constitute a violation of your Ellevest Client Agreement or applicable federal or state law, or that incomplete or inaccurate information was provided. Examples of incomplete or inaccurate information include, but are not limited to, incorrect personal information (such as an address or Social Security number) or incorrect bank link.

At Ellevest, our primary goal is to help women take control of their financial future through investing. In order to do this, helping our community become investors and encouraging them to overcome money taboos and share the benefits of investing is essential, and that is the spirit behind our Refer a Friend program.

We believe it is against this spirit to promote the program to third parties for any purposes other than encouraging them to become investors with Ellevest. For example, it is not intended for people whose primary motivation is to collect signup or referral bonuses.

How many friends can you invite? All of them! But you’ll only be compensated for up to 20 friends who fund their accounts in each calendar year.

© 2019 Ellevest, Inc. All Rights Reserved.

*Clients who refer others to Ellevest’s Refer a Friend program agree to serve as solicitors to the program and provide the email contact of individuals who would be happy to receive such information. As of May 29, 2019, when a referred client enrolls in Ellevest and funds their account as a result of the referral, the referrer and the referred client will be paid $20, added either to their highest-priority goal in their Ellevest account or a $20 Amazon gift card if a retirement account. Ellevest’s processing time for depositing $20 into a client’s Ellevest account or delivery of an Amazon gift card may be up to 90 days.

Ellevest reserves the right to change, at any time, the amount paid to you for referring a client, or withhold payment of compensation to you if it determines the referral was made under wrongful or fraudulent circumstances, that your participation is against the spirit of the program, that making payment would constitute a violation of your Ellevest Client Agreement or applicable federal or state law, or that incomplete or inaccurate information was provided. Examples of incomplete or inaccurate information include, but are not limited to, incorrect personal information (such as an address or Social Security number) or incorrect bank link.

At Ellevest, our primary goal is to help women take control of their financial future through investing. In order to do this, helping our community become investors and encouraging them to overcome money taboos and share the benefits of investing is essential, and that is the spirit behind our Refer a Friend program.

We believe it is against this spirit to promote the program to third parties for any purposes other than encouraging them to become investors with Ellevest. For example, it is not intended for people whose primary motivation is to collect signup or referral bonuses.

**How many friends can you invite? All of them! But you’ll only be compensated for up to 20 friends who fund their accounts in each calendar year.

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice.

The information provided does not take into account the specific objectives, financial situation or particular needs of any specific person.

Diversification does not ensure a profit or protect against a loss in a declining market. There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income.

Investing entails risk including the possible loss of principal and there is no assurance that the investment will provide positive performance over any period of time.

Ellevest Team

The Ellevest team is working to help women reach their financial and professional goals.