Our mission is to get more money in the hands of women. So we designed a membership that could pay for itself and get more money into your hands.
We built it so that when you’re talking to your friends about money — in between hyping each other up to go after the promotion and celebrating your latest money moves — you can say: “How can you NOT have a membership at Ellevest? It could literally pay for itself!”
So here’s what that could look like, depending on how you use membership. With math, so you can see how it shakes out.
Let’s start with an example:
6 ways you could pay for an Ellevest Plus membership
Ellevest Essential is $1 per month, which equals $12 per year. Ellevest Plus is $5 a month for a monthly membership, or $54 per year if you buy an annual membership. Ellevest Executive is $9 per month, or $97 per year. (The Plus and Executive annual prices include a 10% discount — more than one month free.)
Here’s a quick rundown of how that middle level (buying an annual Plus membership) could pay for itself in a year.
Spend $80 on your Ellevest debit card each month and can get an average 5% cash back.1
Withdraw money from an ATM once a month and get your fees reimbursed (which you might have to pay for somewhere else).2
Pay for one session a year with a career coach and save 30%.
Invest $720 and have your investment portfolio go up by 5% that year. (They might not — this is just an example to illustrate the point. But it definitely could happen.)3
Go to a negotiation workshop and get a ridiculously tiny, fraction-of-one-percent raise.
Go to a debt workshop and pay down your credit card debt just two weeks sooner than you otherwise would have.
Any one of those happens and voila: Your membership just paid for itself.
How the membership math works out
We love math. (We also love a bargain, so we calculated those annual discounts into all this math.)
Cash back rewards
What you’d spend on eligible purchases for the rewards to pay for your membership:
Essential: $20 a month
Plus: $90 a month
Executive: $162 a month
ATM fee refunds
So if you’re paying for those now somewhere else, your Ellevest membership can pay for itself in fees saved.
How many ATM visits it takes to pay for membership:
Essential: 1 visit a month
Plus: 1 visit a month
Executive: 2 visits a month
There’s really no substitute for one-on-one coaching. It’s a game-changer. So we priced our coaching sessions with member discounts, so that they’re actually affordable.
The median coaching session is $399 before your discount. Here’s how many sessions you’d need to buy for the discount to pay for your membership:
How fast coaching discounts pay for membership:
Essential (20% discount): Less than one session a year
Plus (30% discount): Less than one session a year
Executive (50% discount): Less than one session a year
Investing is different from everything we’ve talked about so far, because it’s not guaranteed. No one can predict how the markets will perform. That said, it’s historically been a powerful tool to build wealth, and we want this tool in your toolbox.
So let’s do a thought experiment. Say your portfolio did go up one year by at least 5%. (Of course, the market, and your portfolio, can go down too, not just up. All investing entails risk, and these numbers are just an assumption3 for illustration, not guarantees of any kind of performance with Ellevest.)
What you’d need to have already invested in a Build Wealth Goal for your membership to pay for itself, in that case:
Negotiating a raise
We can’t take all the credit for you getting a raise — that’s you being amazing. What we can do is give you the tools to put yourself in a great position to negotiate.
Say you went to a workshop to learn how to negotiate a raise, promotion, or job offer and negotiated a merit raise. Now say you make $50,000 a year.
Size of the raise that would pay for your membership:
Essential: 0.02% raise
Plus: 0.11% raise
Executive: 0.19% raise
The average merit raise predicted for 2021 is 2.6%. So that’s pretty much … everyone. Sign up for that workshop!
Paying off debt
So say you join a free workshop to help you pay down your debt and make a plan to pay that debt off more quickly.
How fast your membership would pay for itself in saved interest:
Essential: three days
Plus: 13 days
Executive: 23 days
The priceless power of moving forward
You can count up your dollars, but at the end of the day, money is a tool to get the life you want.
So we’ve also spent a lot of time thinking about how your financial journey with Ellevest can be meaningful. (Yes, it’s kind of weird to bullet-point “life’s purpose and meaning,” but stay with us.)
Small wins to big wins. There’s huge power in small wins to create “mood momentum” and build on your progress. That’s why we celebrate the Ellevest community’s small wins. They matter.
Learning to rely on your most important values. Getting clarity on your core values makes every money decision you’ll ever make easier. It’s also a pretty deep and important thing to do all by itself, and we’re proud to be able to help.
Relevance. Money is different for women+. Money is different for BIPOC people. That’s baked into everything we do.
Women+ supporting each other. We created Ellevest because we believe there’s strength in numbers. So we built in ways to make an impact for women when you invest. To shop businesses led by BIPOC women. To encourage each other to talk about money and become financial feminists. Together.
Finally: How do you quantify an experience with no ads, no mansplaining, no pandering, no millions of different apps to manage, no hard sell — and is actually fun along the way? (Not sure about you, but we’d pay a monthly fee just for a mansplaining blocker, you know?)
You tell us. We’d love to hear your suggestions and feedback. Email us at
The Ellevest Rewards program is powered by Dosh®, an unaffiliated third-party provider, which offers Ellevest banking members cash back on Ellevest debit card purchases from select merchants. Each Ellevest Rewards, Powered by Dosh program offer is available for a limited time only for qualifying purchases at participating merchants (subject to the particular offer and full program terms). Cash back percentages will vary and offers may become unavailable without notice. Additional terms, conditions and exclusions apply and can be found in the Ellevest Membership Terms and Conditions Agreement.
Domestic ATM transaction fees will be reimbursed if a payroll direct deposit has been received within the prior 30 days of the ATM transaction settlement. International ATM withdrawal fee of $5 will apply.
This calculation is provided for hypothetical purposes only and does not reflect the performance of any client account or specific investment portfolio. The calculation assumes enrollment in the Ellevest Essential, Plus or Executive membership program respectively, and a 37% capital gain tax rate applied to an average return rate of 5% on a Build Wealth Portfolio. This assumption does not include reinvestment of dividends. There is no guarantee that the stated return rates can actually be achieved. Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.