Our mission is to get more money in the hands of women. So we designed a membership that could pay for itself and get more money into your hands.
We built it so that when you’re talking to your friends about money — in between hyping each other up to go after the promotion and celebrating your latest money moves — you can say: “How can you NOT use Ellevest? It could literally pay for itself!”
So here’s what that could look like, depending on how you use Ellevest. With math, so you can see how it shakes out.
Let’s start with an example:
6 ways you could pay for an Ellevest Plus membership
Ellevest Plus is $5 a month for a monthly membership, or $54 per year if you buy an annual membership. Ellevest Executive is $9 per month, or $97 per year. (These annual prices include a 10% discount — more than one month free.)
Here are just a few ways an annual Plus membership could pay for itself in a year.
Pay for one session a year with a financial and save 30%.
Invest $720 and have your investment portfolio go up by 5% that year. (They might not — this is just an example to illustrate the point. But it definitely could happen.)1
Read an article about negotiation and use it to get a ridiculously tiny, fraction-of-one-percent raise.
Go to a debt workshop and pay down your credit card debt just two weeks sooner than you otherwise would have.
Any one of those happens et voilà: Your membership just paid for itself.
How the membership math works out
We love math. (We also love a bargain, so we calculated those annual discounts into all this math.)
There’s really no substitute for one-on-one coaching. It’s a game-changer. So we priced our coaching sessions with member discounts, so that they’re actually affordable.
The median coaching session is $399 before your discount. Here’s how many sessions you’d need to buy for the discount to pay for your membership:
How fast coaching discounts pay for membership:
Plus (30% discount): Less than one session a year
Executive (50% discount): Less than one session a year
Investing is different from everything we’ve talked about so far, because it’s not guaranteed. No one can predict how the markets will perform. That said, it’s historically been a powerful tool to build wealth, and we want this tool in your toolbox.
So let’s do a thought experiment. Say your portfolio did go up one year by at least 5%. (Of course, the market, and your portfolio, can go down too, not just up. All investing entails risk, and these numbers are just an assumption1 for illustration, not guarantees of any kind of performance with Ellevest.)
What you’d need to have already invested in a Build Wealth Goal for your membership to pay for itself, in that case:
Negotiating a raise
We can’t take all the credit for you getting a raise — that’s you being amazing. What we can do is give you the tools to put yourself in a great position to negotiate.
Say you visited your Learn dashboard in the app and found an article with tips on how to negotiate a raise, which you put to good use. Now say you make $50,000 a year.
Size of the raise that would pay for your membership:
Plus: 0.11% raise
Executive: 0.19% raise
The average merit raise predicted for 2023 is 4.1%. So that’s pretty much … everyone. Check out that Learn dashboard!
Paying off debt
The average credit card debt is $9,333. And the average credit card interest rate is 16%. That works out to $124 a month in accrued interest.
So say you join a free workshop to help you pay down your debt and make a plan to pay that debt off more quickly.
How fast your membership would pay for itself in saved interest:
Plus: 13 days
Executive: 23 days
The priceless power of moving forward
You can count up your dollars, but at the end of the day, money is a tool to get the life you want.
So we’ve also spent a lot of time thinking about how your financial journey with Ellevest can be meaningful. (Yes, it’s kind of weird to bullet-point “life’s purpose and meaning,” but stay with us.)
Managing money stress. Money is women’s #1 source of stress. And the #1 driver of women’s confidence in their financial future comes from saving and investing — in those moves you can take with us.
Small wins to big wins. There’s huge power in small wins to create “mood momentum” and build on your progress. That’s why we celebrate the Ellevest community’s small wins. They matter.
Learning to rely on your most important values. Getting clarity on your core values makes every money decision you’ll ever make easier. It’s also a pretty deep and important thing to do all by itself, and we’re proud to be able to help.
Relevance. Money is different for women and non-binary people. Money is different for people of color. That’s baked into everything we do.
Women+ supporting each other. We created Ellevest because we believe there’s strength in numbers. So we built in ways to make an impact for women when you invest. To shop businesses led by BIPOC women. To encourage each other to talk about money and move the needle. Together.
Finally: How do you quantify an experience with no ads, no mansplaining, no pandering, no millions of different apps to manage — and is actually fun along the way? (Not sure about you, but we’d pay a monthly fee just for a mansplaining blocker, you know?)
You tell us. We’d love to hear your suggestions and feedback. Email us at
The Ellevest Rewards program is powered by Dosh®, an unaffiliated third-party provider, which offers Ellevest banking members cash back on Ellevest debit card purchases from select merchants. Each Ellevest Rewards, Powered by Dosh program offer is available for a limited time only for qualifying purchases at participating merchants (subject to the particular offer and full program terms). Cash back percentages will vary and offers may become unavailable without notice. Additional terms, conditions and exclusions apply and can be found in the Ellevest Membership Terms and Conditions Agreement.
Domestic ATM transaction fees will be reimbursed if a payroll direct deposit has been received within the prior 30 days of the ATM transaction settlement. International ATM withdrawal fee of $5 will apply.
This calculation is provided for hypothetical purposes only and does not reflect the performance of any client account or specific investment portfolio. The calculation assumes enrollment in the Ellevest Plus or Executive membership program respectively, and a 37% capital gain tax rate applied to an average return rate of 5% on a Build Wealth Portfolio. This assumption does not include reinvestment of dividends. There is no guarantee that the stated return rates can actually be achieved. Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.
© 2022 Ellevest, Inc. All Rights Reserved.
1This calculation is provided for hypothetical purposes only and does not reflect the performance of any client account or specific investment portfolio. The calculation assumes enrollment in the Ellevest Plus or Executive membership program respectively, and a 37% capital gain tax rate applied to an average return rate of 5% on a Build Wealth Portfolio. This assumption does not include reinvestment of dividends. There is no guarantee that the stated return rates can actually be achieved. Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.
As of 8/15/2022, Ellevest Membership fees can be found here. Other fees as described in Ellevest’s Wrap Fee Program Brochure and the Ellevest Membership Terms and Conditions Agreement will continue to apply.
The availability of Ellevest's investing goals depends on the membership plan selected.
Ellevest Plus members can access Build Wealth and Retirement On Your Terms. Ellevest Executive members can access all available investing goals.
The information provided does not take into account the specific objectives, financial situation, or particular needs of any specific person.
The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities, and should not be considered specific legal, investment, or tax advice.
Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.
Forecasts or projections of investment outcomes are estimates only, based upon numerous assumptions about future capital markets returns and economic factors. As estimates, they are imprecise and hypothetical in nature, do not reflect actual investment results, and are not guarantees of future results.
Diversification does not ensure a profit or protect against a loss in a declining market. There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income.
The practice of investing a fixed dollar amount on a regular basis does not ensure a profit and does not protect against loss in declining markets. It involves continuous investing regardless of fluctuating price levels. Investors should consider their ability to continue investing through periods of fluctuating market conditions.
All opinions and views expressed by Ellevest are current as of the date of this writing, for informational purposes only, and do not constitute or imply an endorsement of any third party’s products or services.
Information was obtained from third-party sources, which we believe to be reliable but not guaranteed for accuracy or completeness.