In The Beginning

“Have you ever had one of those head‑slapping, ‘a‑ha!’ moments?” “Have you ever had one of those head‑slapping, ‘a‑ha!’ moments?”


That’s what happened when our co-founder and CEO, Sallie Krawcheck, realized the investing industry has been, frankly, “by men, for men” — and has historically kept women from achieving their financial goals.

Sallie has made it her life’s mission to unleash women’s financial power and get them invested in their biggest goals. Partnering with tech entrepreneur Charlie Kroll, she’s assembled a diverse team from product, engineering, design and finance backgrounds.

Ellevest is committed to…
  • Getting you to your financial goals
  • Helping you understand life’s financial tradeoffs
  • Prioritizing your investing goals with you
  • Planning the best life possible for “future you”
  • Giving you tools to take control

Built With Women Like You

Unlike other online advisors, the Ellevest platform was conceived and designed with our clients, not just for them. We worked with real women on what they need — and created Ellevest together.

85,667

lines of code

500

economic scenarios

tested for each plan

up to

7000

simulations run

1875

hrs

of design iteration

25-50

yrs

age range of research participants

40

hrs

of ethnography research

200

hrs

of interviews with women

4392

cups

of coffee consumed

Meet the Team

We’re a multi-talented team from a range of different industries, who values honest and transparent communication, focused execution, and we work hard to put our clients first.