“Achieving your financial goals is the whole point of investing — not how markets perform.”
The market goes up and down, but your financial goals are often constant. That’s why we’re not only focused on maximizing your returns — but also, helping you reach your goal target (or higher) in 70% of market scenarios.
As for which strategy earns higher returns, in general, an all-equity “beat the market” strategy has yielded better returns in up markets. A “goal-based” strategy has historically done better during tougher times.
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We build each Ellevest investment portfolio with a broad range of low-cost, tax-efficient exchange traded funds (ETFs) to help you reach your goals.