Our Investment Philosophy
It’s not about beating the market — it’s about reaching your goals.
— Sylvia Kwan, Chief Investment Officer
How much risk should you take?
Depends on your goal.
A risk quiz isn’t enough. That’s why we tailor the mix of stocks, bonds & alternatives to each of your individual goals.
Risk Capacity By Goal
Emergency Fund
Kids Are Awesome
Start My Own Business
Retirement On My Terms
Build WealthThoughtfully Selected Investments
Ellevest Impact Portfolios includes asset class diversity — while investing to create thriving communities, to support sustainable, accountable companies, and ultimately to advance women.
21 Asset Classes
Stocks
Bonds
Alternatives
Contains Impact Fund
So… What About Beating the Market?
The market goes up and down, but your financial goals are often constant. That’s why we’re not only focused on maximizing your returns — but also, helping you reach your goal target (or higher) in 70% of market scenarios.
Average Investor Proxy
S&P 500 Proxy
Goal-Based Portfolio Proxy
About Past Performance
As for which strategy earns higher returns, in general, an all-equity “beat the market” strategy has yielded better returns in up markets. A “goal-based” strategy has historically done better during tougher times.
$0 Minimum. Grab Life By The Bottom Line.