Ask Sallie: Why Should Women Buy the F***ing Latte? (Video)

By Sallie Krawcheck

The internet is full of people telling women that if they could just bring themselves to skip their daily latte, they could become millionaires.

Here’s why that makes Sallie LOL.

Sallie’s answer:

Because it’s delicious coffee!

And because I’m sure there’s a planet on which not buying the latte and investing the money will turn into a million dollars — like some pundits say — but I don’t think it’s planet Earth.

Because in order for one to not buy the latte, invest the money, have it turn into a million dollars — you have to get, we estimate, a 10% return every year, after fees, after taxes, after inflation, over 40 years, year after year after year, in order for it to turn into a million dollars.

That is more than five times more than individual investors have earned over the past 20 years by investing in the stock market. So there are things you should do to get yourself in better financial shape, but buy the f***ing latte.


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Sallie Krawcheck

Sallie Krawcheck is the Founder & CEO of Ellevest.