Why I Founded Ellevest (Video)

By Sallie Krawcheck

Why did I take a career risk to launch a start-up financial services company designed by women, for women? Great question.

I’ve spent my career in the investing industry. And I founded Ellevest because it hasn’t worked very well for women, costing us the money to start great businesses, leave bad jobs, and grow the economy.

Ellevest is for people who believe the status quo hasn’t worked, and there’s a better way.

That investing isn’t some game to be won. That what matters is you reaching your personal goals — and we use modern investing strategies to help you get there.

That investing for impact doesn’t have to mean giving up the opportunity for competitive returns.

That our daughters deserve the same opportunities as our sons. And that when women are stronger financially, we all win.

If we don’t change things, who will?


© 2019 Ellevest, Inc. All Rights Reserved.

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice.

The information provided does not take into account the specific objectives, financial situation or particular needs of any specific person.

Investing entails risk including the possible loss of principal and there is no assurance that the investment will provide positive performance over any period of time.

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Sallie Krawcheck

Sallie Krawcheck is the Founder & CEO of Ellevest.