Hey Sylvia, Quick Question: What Should I Invest In? (Video)

By Dr. Sylvia Kwan

Sylvia Kwan has nearly 35 years in the investing industry, as well as a PhD in engineering economic systems from Stanford, and she helped build Ellevest from the ground up as our Chief Investment Officer. So you could say she knows a thing or two about investing. We decided to bottle up some of that golden knowledge for you in our new video series, “Hey Sylvia, Quick Question.”

Up first: What should I invest in?

Sylvia’s answer:

Any time someone asks me that question, what they’re really looking for is a hot stock tip or two. Sorry to disappoint, but unlike Jim Cramer, I just don’t think that investing in a hot stock or two is the smartest way to invest. And that’s because no one — and I really mean no one — can predict how markets will perform in the future, let alone a particular stock.

So instead, invest in a diversified investment portfolio. The simplest, easiest way to do this is through exchange-traded funds, or ETFs, and that's what we do here at Ellevest.

Make sure the ones that you choose have low costs; some charge less than a fifth of a percent on assets. And make sure you choose ETFs that invest in a large number of stocks and bonds, both US and internationally. It’s really just that simple to invest.


© 2019 Ellevest, Inc. All Rights Reserved.

Diversification does not ensure a profit or protect against a loss in a declining market. There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income.

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities, and should not be considered specific legal, investment, or tax advice.

The information provided does not take into account the specific objectives, financial situation, or particular needs of any specific person.

Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.

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Dr. Sylvia Kwan

Dr. Sylvia Kwan is the Chief Investment Officer of Ellevest.