Can I Pick Individual Stocks With the Ellevest App? (Video)

By Ellevest Team

One of the most common questions we get from new Ellevest members is whether they have to pick individual stocks — or whether they can. Portfolio Manager Kristen Goodman has the answer.


No, not as an Ellevest member. That’s just not the kind of investing that our platform is built to help you do.

Buying and selling individual stocks can be risky. You might have an educated guess, but nobody can consistently predict how one stock will perform in the future. Not even people who are paid to do it for a living!

At Ellevest, we're here to help you invest toward your long-term goals, like building wealth over time and retiring well. Those are important. Our platform is built to help give you the best chance we can of hitting them.

Our algorithm uses the info you tell us about yourself and your goals to match you up with a diversified investment portfolio of exchange-traded funds, or ETFs, which are baskets of lots and lots of different stocks put together. Historically, diversifying your portfolio like that has been a more reliable way to build your bottom line than trying to pick individual stocks. All you have to do is make a deposit, and we’ll take it from there.

If you do decide to trade stocks somewhere else, we just recommend that you only use money that you’d be OK with losing, if things go south. But for your other goals — the ones you’re looking forward to the most — there’s Ellevest.


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The information provided does not take into account the specific objectives, financial situation, or particular needs of any specific person.

All opinions and views expressed by Ellevest are current as of the date of this writing, for informational purposes only, and do not constitute or imply an endorsement of any third party’s products or services.

Information was obtained from third-party sources, which we believe to be reliable but not guaranteed for accuracy or completeness.

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice. Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.

Ellevest Membership fees are as follows: Ellevest Essential is $1 per month, Ellevest Plus is $5 per month, and Ellevest Executive is $9. Other fees as described in Ellevest’s Wrap Fee Program Brochure and the Ellevest Membership Terms and Conditions Agreement will continue to apply.

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Ellevest Team

Ellevest helps women build and manage their wealth through goal-based investing, financial planning, and wealth management. Our mission is to get more money in the hands of women.