How Does Investing Work in the Ellevest App? (Video)

By Ellevest Team

The Ellevest app was built to help you get started investing quickly and easily. Here’s how it works.


We designed Ellevest to make it easy to invest, whether you’re just getting started for the very first time or have been investing for years. It only takes a few minutes to set up, you control how much you invest, and we do all the hard work for you.

First, you tell us about yourself and your goals. Ellevest is built for goal-based investing, which means we help you invest for a specific long-term money goal. That could just be building wealth over the next however many years, or it could be aiming at something specific like retirement or a down payment on a house.

Next, we use that info to match you up with a smart, research-backed portfolio of investments that we think could give you the best chance of reaching your goal. That means there’s no need to research and pick individual stocks when you invest with Ellevest. In fact, that’s not even something we do here. Picking stocks is risky, and we don’t recommend doing it with any money you can’t afford to lose.

We’ll also calculate how much we think you should start investing each month in order to reach your goal. But you can also change them to whatever works for you, even if it’s just one dollar. There’s no minimum.1

Then, all you have to do is make your first deposit, and we’ll take it from there. We'll invest the money you add to your account into the portfolio we recommended for you. We'll also automatically adjust your portfolio over time to help you stay on track with your plan.

And that’s it. Congrats — you just became an investor.


© 2021 Ellevest, Inc. All Rights Reserved.

1. The Ellevest Membership investing service doesn’t require you to maintain a minimum account balance. However, there are portfolio-specific minimums (ranging from $1 to approximately $240). You may not receive the entire recommended portfolio until your account balance meets the respective portfolio minimum. Ellevest will not rebalance a portfolio until it meets the respective account balance minimum necessary to generate the required shares. This minimum is a function of portfolio allocation and the share price of individual holdings, which will vary.

The information provided does not take into account the specific objectives, financial situation, or particular needs of any specific person.

All opinions and views expressed by Ellevest are current as of the date of this writing, for informational purposes only, and do not constitute or imply an endorsement of any third party’s products or services.

Information was obtained from third-party sources, which we believe to be reliable but not guaranteed for accuracy or completeness.

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice. Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.

Ellevest Membership fees are as follows: Ellevest Essential is $1 per month, Ellevest Plus is $5 per month, and Ellevest Executive is $9. Other fees as described in Ellevest’s Wrap Fee Program Brochure and the Ellevest Membership Terms and Conditions Agreement will continue to apply.

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Ellevest Team

Ellevest helps women build and manage their wealth through goal-based investing, financial planning, and wealth management. Our mission is to get more money in the hands of women.