Wealth Happens: Navigating Your First IPO

By Emily Green

Your company is about to go public, aka IPO. The decision’s been made. All that hard work, and it’s finally happening. First things first: Congratulations! This is a supremely exciting thing. You (and your team) earned it. And you deserve it.

Wealth Happens: Navigating Your First IPO

So I’m not surprised if you’re doing a happy dance right now. But I’m also not surprised if you feel like breathing into a paper bag — because whoa, these sudden financial decisions can be complex.

If this windfall is your first foray into the world of wealth management, it’s reasonable to feel a little lost and more than a little overwhelmed. You might also feel like this shouldn’t really be a problem. Yes, it’s a “file under nice problems to have” problem and can feel a little “Pop the Cristal, darling, and let’s talk about our troubles,” too. But it’s a lot of new money issues to work out, and those can be stressful. That’s valid. (And given all the taboos around talking about money, it can also be hard to find shared experiences or someone to talk to.)

And even if it’s not your first time with an advisor, you may be wondering, “What part of this can she (yes, she) help me with? Does she manage my stock? Will she help me understand the risks?” Up until now, she may have helped you with a portfolio based off of your earnings — but things have changed. Now what? And does she even have the expertise to help with this?” We find way too many advisors who have ignored their client’s new financial situations. And that can cause causing unnecessary concentrated stock positions, tax issues, and other problems.

It’s true that there’s no real playbook for this — every IPO is different, and everyone who goes through one has a different money situation. But as a financial advisor on Ellevest’s Private Wealth Management team, I’ve helped women navigate these waters before. So have my co-workers — we get it. And we’ve got you.

So don’t panic. It’s time to build you a team.

An accountant who knows equity and IPOs

Pre-IPO, “taxes” might have just meant signing a W-2 and filing online every February. But with stock options and equity thrown into the mix, you’re not just filing tax returns anymore — you need a strategic plan. Now’s the time to find an accountant who has done this before, is good at translating this stuff into Human English, and is someone you like and trust.

There are nuanced and important tax strategies associated with exercising options and selling stock — the timing, the amount, the type of equity, etc. And you might need to look at your tax withholdings, too. A good accountant can help you through those decisions. And let me tell you, getting in front of this will be important. It can cause unnecessary taxes later on if not planned correctly.

Even if you already have an accountant, and even if you like that person a lot, it still might be worth looking around. Your new situation is probably going to be a lot more complicated. Interview some other accountants and make sure you’re working with someone who really knows this stuff.

An estate attorney

If you don’t have one, you need one. Because you can’t take it with you, and an estate attorney is the one who can help you make a plan for where you want your money to go if something happens to you. Family, charitable organizations, whoever — you want them to be taken care of. And now, that’s a lot more complex than “I should probably have a will.”

Having an updated will is still a thing, though, and a good estate attorney can help you get yours written or changed. They’ll also help you with decisions like creating a power of attorney — which gives a person the power to make decisions for you if you can’t — and appointing an executor of your estate.

Importantly, an estate attorney can also help you think through questions about what kind of financial structures you might need after the IPO is over, like whether it will make sense for you to set up a trust.

A financial advisor

(Yep — that’s what we do at Ellevest). You’ll want a financial advisor who gets you and listens to you, who can hold your hand through this process, translate, and help you make a financial plan. Look for one who’s a fiduciary so you know they’ll always put your best interests first.

If you don’t have a financial advisor yet, you need one now. And if you already have one, and it’s the same one your father has used for 30 years … you might need a new one.

Here are some ways a financial advisor can help.

Planning out your four spending buckets

Working alongside your accountant and estate attorney, your financial advisor can help you make a financial plan for life after IPO with four spending buckets:

  • Personal: How much goes to day-to-day finances, retirement planning, new business ventures, etc.

  • Family: How much goes to financing their education, giving money to children, helping elderly parents, and so on

  • Philanthropy: How much you want to give to charity, put in donor-advised funds, and / or supporting foundations

  • Uncle Sam: How much you’ll set aside for taxes (and making a plan for how they’ll get paid)

Having a financial plan from the beginning is huge for the long term.

Understanding what’s about to happen to your wealth

Again, everybody’s situation during an IPO is different. The amount, type, and status of the equity compensation your company gave you all factor into it. Working with your accountant, your financial advisor can explain the following questions and help you find the answers.

Do you have ISOs, NSOs, RSUs? Some of each?

Incentive stock options (ISOs) give you the opportunity to buy company stock at a guaranteed price (aka “exercise the option” at a “strike price”), although you aren’t required to do it. ISOs come with tax benefits, but the trade-off is that you have to hang on to them a little longer than some other types of equity compensation.

Non-qualified stock options (NSOs) are similar to ISOs, but they’re simpler and more common. They also give you the opportunity to buy stock if you want to, but without the favorable tax treatment.

Restricted stock units (RSUs) aren’t options — they’re grants of equity, aka shares in the company itself. No need to decide whether you want to buy company stock, because they gave it to you as compensation — plain and simple.

Vested or unvested?

Equity compensation is often subject to a vesting schedule, which means you have to wait a while before you fully own them. Whether your options or shares are vested or not at the time of the IPO will also affect your financial plan.

If they’re vested, you’ll decide whether you should exercise (aka buy) them before or after the IPO. If they’re unvested, you’ll want to know whether your unvested awards vest under a different timeline post-IPO. And (of course) you’ll want to have a good idea of how your decision might impact your taxes.

Helping you protect your new wealth after the IPO

A lot of employee stock comes with a lock-up period, so you aren’t allowed to sell it for something like 180 days after the IPO. (That’s meant to keep employees from flooding the market and driving the price down.)

Once your lock-up time is over, you might have what’s called a concentrated stock position, meaning a significant chunk of your net worth will be tied up in a single company’s equity.

I’m guessing you work for your company because you believe strongly in its future success. It can be really tempting (and understandable) to want to hang on to all of your company stock and watch it go up. But if it doesn’t? You could lose almost everything. Add to that the fact that you work for that company, and suddenly you’re staking your income and your net worth on one company’s performance. And we can help you understand how the performance of your company’s stock might be affected by more than the company’s growth prospects — like the overall stock market, the sector performance of your company, and many other external factors.

At Ellevest, we like to help our clients create a schedule to sell some of their concentrated position and build an investment portfolio that eventually has no more than 10% in any particular stock. For the rest, we can help you build a completely personalized financial plan that takes your goals and values into account in order to help you make the most of your new wealth. You can lean on your plan when you’re feeling the FOMO and know that you’re still making smart, level-headed decisions.

Once you have your team in place, you’ll have the support you need in order to go from stressed to psyched and build a financial plan that fits your new life. And then, back to the Cristal!

Click here to contact an Ellevest financial advisor in your area.


Short for initial public offering, it’s a common way for privately owned companies to raise money by “going public” — meaning that the broader public can buy the company’s stock. Usually that goes like this: A company files paperwork with the Securities and Exchange Commission (including detailed financial statements, so people can get a good idea of what a fair stock price might be). The SEC audits the filing (often with lots of questions); then once approved, the company sets a date for its shares to go on sale. On that day, a big bank (or group of banks working together) buys shares from the company, lists them on a stock exchange, and then sells them to investors. And voilà, the company is public.

© 2023 Ellevest, Inc. All Rights Reserved.

The information provided does not take into account the specific objectives, financial situation, or particular needs of any specific person. 

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice. Investing entails risk, including the possible loss of principal, and there is no assurance that the investment will provide positive performance over any period of time.

Emily Green

Emily is a financial advisor on Ellevest’s Private Wealth Management team, working with clients to help them develop personalized long-term investment plans that align with their goals and values.