New Year’s Resolution: Get Started Investing

By Ellevest Team

Much like last year, 2021 gave us plenty of good reasons to put off investing: You might still be reeling from financial setbacks from the “She-cession,” for example. Or maybe you weren’t in the right frame of mind to concentrate on anything but what was absolutely necessary. More than valid! 

As we move into 2022, though, it’s a good time to reflect on the coming year and see what money moves make sense for us. And there are some good reasons to try getting back on the investing train this year. Investing has historically been a powerful tool to build wealth, and doing it as early as you can really does matter.

Cocktail glasses, Jan 1 showing on the calendar, dollar signs, and sparkles. Illustration.

That’s why investing makes a great New Year’s “resolution.” We tend to use that term loosely — resolutions are rigid, and they make you feel like you’ve failed if you fall off track. We like to think of them more as New Year’s intentions. Intentions are more flexible — they say yes to progress, no to putting unnecessary pressure on ourselves.

So if your intention this new year is to dive in and get started — or, if you’re not there yet, planning to get yourself financially ready to invest — here’s a roundup of our best advice to help you do it.

Resolution: Build your financial foundation 

The first step of a smart investing strategy is to make sure you’re actually ready to invest. So before you make a deposit, you’ll want to build some core financial wellness basics — we call this your financial foundation. It includes things like getting to know your spending habits, building a budget that works for you, and so on. It also means you’ll need to pay off any high-interest (>10%) debt you may have. This last bit is particularly important to do first, because it’s probably going to cost you more in interest to carry that debt balance than you’d be able to earn by investing. A few of our best primers on how to take care of your financial foundation: 

It’s also a good idea to build up an emergency fund before you start investing. That way, you’ll have a cushion in case something happens (like you need a last-minute surgery or your car breaks down or your source of income disappears). Here’s why giving that emergency fund a descriptive name can help you get there faster, and here are some guidelines as to what does and doesn’t count as a financial emergency.

Resolution: Get in the know

We firmly believe there are only a few things you need to know to start investing, and you can learn them as you go as an Ellevest member. We also made not one but two workshops to walk you through the basics of how investing works — and the first one is free for Ellevest members. 

If you want to dive even deeper, we can help you do that, too, with:

Maybe you’re also wondering how investing with Ellevest works, exactly. We’ve got a video to explain, but in case you can’t watch right now, here’s the gist: You choose your Ellevest membership level based on what your money goals are. The Build Wealth and Retirement On My Terms investing goals are available to everyone, and Ellevest Executive members can access all the investing goals we offer — more on that below.

You give us some info about yourself, like your age, job, salary, and gender. Then you tell us how much you need for each goal, and when you want to hit them. We take all that in, and we give you an investment plan designed to get you there. Then all you have to do is set up your deposits, and we’ll take it from there. As a member, you also get access to a five-day email course we’ve dubbed, very creatively, Get Started Investing in 5 Days.

Want more deets? Here are the tough standards we use to pick the investment funds we include in your account (they’re mostly ETFs — here’s what those are). And here’s how we make the forecasts we show you as realistic as possible so you can plan your real life. We’re a fiduciary, so you can rest easy knowing your best interests always come first in our book.

Resolution: Step up your retirement game

Building your own version of a dream retirement doesn’t just happen. The earlier you get started, the better. That’s especially true since women live six to eight years longer than men but retire with two-thirds as much (true, sad story).

So here’s an explainer to help you figure out how much you actually need to retire. And here are some helpful deep dives you probably didn’t know you needed: why you should get as much of that employer 401(k) match as you can, and what that whole “vesting” thing means, the difference between an IRA and a 401(k), an explainer on 401(k) rollovers if you’ve changed jobs in the past, the difference between Roth and traditional 401(k)s and IRAs, and SEP IRAs for freelancers and the self-employed.

Resolution: Invest intentionally 

We’re big fans of intentional investing. The way we see it, that means three things: being intentional about why you’re investing (your goals), what you’re investing in (your impact on the world), and who you’re investing with

That’s why impact investing — a term that refers to the set of strategies used to direct an investor’s money toward companies that are committed to positive change — is a core part of how Ellevest works. An Ellevest Impact Portfolio is built with investments specifically designed to generate measurable, positive social and environmental outcomes, with a focus on advancing women+ specifically — and you aren’t sacrificing returns to do so. So yes, you can invest for those big goals of yours while also making the world a better place.

A little more about those goals

You don’t need to be sure exactly what your goals are yet — you might just know that you definitely want to let your money grow. That’s why we made our Build Wealth goal available to you at all levels of membership at Ellevest.

But if you do have specific money goals it can help to know why you’re investing and put your money into accounts that can best help you get there. For example, maybe you want to:

All of those investing goals are available with an Ellevest Executive membership plan, btw.

Here’s to setting intentions for your money in 2022.


© 2019–2021 Ellevest, Inc. All Rights Reserved.

Ellevest Membership fees are as follows: Ellevest Essential is $1 per month, Ellevest Plus is $5 per month, and Ellevest Executive is $9. Other fees as described in Ellevest’s Wrap Fee Program Brochure and the Ellevest Membership Terms and Conditions Agreement will continue to apply.

The availability of Ellevest's investing goals depends on the membership plan selected. Ellevest Essential members can access Build Wealth only. Ellevest Plus members can access Build Wealth and Retirement On Your Terms. Ellevest Executive members can access all available investing goals.

The information provided should not be relied upon as investment advice or recommendations, does not constitute a solicitation to buy or sell securities and should not be considered specific legal, investment or tax advice.

The information provided does not take into account the specific objectives, financial situation or particular needs of any specific person.

Diversification does not ensure a profit or protect against a loss in a declining market. There is no guarantee that any particular asset allocation or mix of funds will meet your investment objectives or provide you with a given level of income.

Investing entails risk including the possible loss of principal and there is no assurance that the investment will provide positive performance over any period of time.

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