In The Beginning
“Have you ever had one of those head‑slapping, ‘a‑ha!’ moments?”“Have you ever had one of those head‑slapping, ‘a‑ha!’ moments?”
That’s what happened when our co-founder and CEO, Sallie Krawcheck, realized the investing industry has been, frankly, “by men, for men” — and has historically kept women from achieving their financial goals.
Sallie has made it her life’s mission to unleash women’s financial power and get them invested in their biggest goals. Partnering with tech entrepreneur Charlie Kroll, she’s assembled a diverse team from product, engineering, design and finance backgrounds.
Ellevest is committed to…
- Getting you to your financial goals
- Helping you understand life’s financial tradeoffs
- Prioritizing your investing goals with you
- Planning the best life possible for “future you”
- Giving you tools to take control
Built With Women Like You
Unlike other online advisors, the Ellevest platform was conceived and designed with our clients, not just for them. We worked with real women on what they need — and created Ellevest together.
lines of code
tested for each plan
of design iteration
age range of research participants
of ethnography research
of interviews with women
of coffee consumed
Meet the Team
We’re a multi-talented team from a range of different industries, who values honest and transparent communication, focused execution, and we work hard to put our clients first.